Export products should be well designed, packaged, priced and, in some cases, well adapted to specific foreign markets. In addition to these factors, export products should always be of the quality specified in the contracts.
Export products should also be well presented to the potential customers. First, they should catch the customers’ eyes and hopefully appeal to their wallets as well. The design and the labeling should also meet with the legal requirements of the importing country, in terms of product liability, wording, design, etc.
It is also important that the products are presented in a way that enables the customers to associate a certain favorable image with it and to identify the producer of the products.
Once the products have been designed, produced and packaged, the next issue is how to present them to potential customers, either in person or in written form. This is referred to as "Product Specification."
